In most parts of the world, if you say the word "football" people assume you are referring to soccer, the most popular and most widely followed sport in the world. However, American football is starting to spark more interest overseas. The National Football League actively promotes American-style football overseas, sending players as ambassadors and holding pre-season games in Europe, Mexico and Japan. Games are broadcast in many countries and the Super Bowl is broadcast to almost every country in the world.
American football is played in almost every continent on the planet including North and South America, Asia, Europe and the Pacific Rim nations. The International Federation of American Football is the official international governing body of American Football and oversees 45 member organizations. Beginning in 1999, the International Federation of American Football has also sponsored a world cup of American football with Japan taking the honors in both 1999 and 2003.
American football has also grown in popularity in Mexico, where many households are able to watch games on American television stations. There has been such interest in American football in Mexico that the NFL opened an office in Mexico City in 1997 to supervise fan development, marketing, public relations and special events. The NFL also publishes a Spanish-language web site targeted to Mexican fans.
👉 American Football Gaining International Popularity (Part 2)
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